WWD Beauty Inc.
Top 100 Skincare Products of All Time (2021)
The 100 top treatment products of all time, as voted on by beauty industry insiders.
If skin care is the engine that fuels the beauty industry — who knows it better than the people in the driver’s seat? So when Beauty Inc decided to create the definitive list of the top treatment products of all time, we knew the only way to compile it would be to ask the founders, marketers, retailers, influencers, editors, analysts, artists and C-suite types who comprise the industry to weigh in. In early January, we sent ballots to more than 300 industry insiders, then tabulated their answers. The response was overwhelming: Promised confidentiality, many of beauty’s biggest names participated in the process. (The full list of those willing to be identified as electors appears on page 32 — although, of course, what they voted on is for their eyes only.) The resulting list of 100 products is a fascinating microcosm of skin care today. There are newcomers and classics alike. Moisturizers, by far, garnered the most number of votes, but clinical, ingredient-driven products are also heavily represented. Based on the votes received, we have identified the top 10 skin care products; the remaining 90 are listed alphabetically. Other key insights: Clean is a definite truth today — over 25 percent of the top 100 meet the definition of clean as established by a major retailer. Over one- third of the brands have female founders, and many are relative newcomers to the scene — including the largest vote getter, Augustinus Bader’s The Cream and The Rich Cream. Here, the greatest 100 skin care products as voted on by the beauty industry.