About Us

Award-winning products. Groundbreaking science. Top-notch sustainability credentials. Get to know U Beauty here.

Strategically Designed

Strategically Designed

SIREN Capsule Technology

Our proprietary technology: A patent-pending mode of encapsulation that enables the delivery of key anti-aging ingredients to the skin in a novel way for maximum efficacy.

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Female-Founded

Female-Founded

Transparency, Efficacy, and Simplicity

When Tina Chen Craig was inspired to create U Beauty, she was motivated by a need to streamline her routine and optimize her skincare—with a brand offering singular products that replace excess with essence.

Meet Tina

Butterfly Mark Certified

Butterfly Mark Certified

Sustainability Is Luxury

Thanks to fewer, smarter offerings that produce real results, time and waste are saved. With non-toxic ingredients and recyclable packaging, we’re leading the industry through multi-functional products, eliminating the need for more.

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Planet Aware

Planet Aware

Consciously Clean Creation

Our manufacturing facilities use 100% green energy and we have a partnership with One Tree Planted, a non-profit dedicated to reforestation. For every U Beauty product you buy, we plant one tree.

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"I love U Beauty. Their SUPER Hydrator is amazing. I use that every single night and morning.”

Paris Hilton

“The Compound is so lightweight that it feels like you have nothing on. I know it’s expensive, but it’s worth it because you actually see it working. I also feel like it lifts my face up.”

Camila Coehlo

“There’s no better over-the-counter beauty product than U Beauty’s Resurfacing Compound. Your skin gets an instantaneous lift and tightening following application — I would say one-quarter of the way through the product container, I was obsessed and started seeing the tightness and glow.”

Christine Chiu

“I love U Beauty. They do a really great moisturizer called The SUPER and all of their packaging is recycled and their factories are 100% green energy. And I love that they plant a tree for every order. “

Nicky Hilton

“There’s only one thing I put on my body: U Beauty SCULPT Arm Compound. It’s so good you can’t just use it on your arms. I will put it wherever, but especially arms, stomach, butt, and even inner thighs and knees.”

Lisa Rinna