About Us

Award-winning products. Groundbreaking science. Top-notch sustainability credentials. Get to know U Beauty here.

Strategically Designed

Strategically Designed

SIREN Capsule Technology

Our proprietary technology: A patent-pending mode of encapsulation that enables the delivery of key anti-aging ingredients to the skin in a novel way for maximum efficacy.

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Female-Founded

Female-Founded

Transparency, Efficacy, and Simplicity

When Tina Chen Craig was inspired to create U Beauty, she was motivated by a need to streamline her routine and optimize her skincare—with a brand offering singular products that replace excess with essence.

Meet Tina

Butterfly Mark Certified

Butterfly Mark Certified

Sustainability Is Luxury

Thanks to fewer, smarter offerings that produce real results, time and waste are saved. Our clinically validated formulas deliver multifunctional products with quality and safety-tested ingredients that lessen cosmetic confusion without sacrificing efficacy.

Impact-Oriented 

Impact-Oriented 

We Give Back

For every unique U Beauty order placed in the US, we donate 1% of the purchase to an impactful nonprofit, at no cost to the customer: Surfrider Foundation, Baby2Baby, World Central Kitchen, and This is About Humanity.

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"I love U Beauty. Their SUPER Hydrator is amazing. I use that every single night and morning.”

Paris Hilton

“The Compound is so lightweight that it feels like you have nothing on. I know it’s expensive, but it’s worth it because you actually see it working. I also feel like it lifts my face up.”

Camila Coehlo

“There’s no better over-the-counter beauty product than U Beauty’s Resurfacing Compound. Your skin gets an instantaneous lift and tightening following application — I would say one-quarter of the way through the product container, I was obsessed and started seeing the tightness and glow.”

Christine Chiu

“There’s only one thing I put on my body: U Beauty SCULPT Arm Compound. It’s so good you can’t just use it on your arms. I will put it wherever, but especially arms, stomach, butt, and even inner thighs and knees.”

Lisa Rinna