PROEM Eau de Parfum
£188.00
A boldly feminine fragrance richly layered with floral, fruity, and earthy notes: a delicate bouquet of rose and magnolia petals awakens to tart rhubarb and succulent lychee, then finds grounding in smoky vetiver and the unexpected punch of peppercorn.
Defined as a preface, PROEM is a complete experience that takes shape with you from morning to night. Your entire scent wardrobe in one bottle, each inhalation is an invitation to begin again.
Exclusive Trial Experience
Order a £5 sample to try PROEM for yourself and receive a £5 voucher to apply to your purchase of the full-size eau de parfum. One per customer. Learn more
A boldly feminine fragrance richly layered with floral, fruity, and earthy notes: a delicate bouquet of rose and magnolia petals awakens to tart rhubarb and succulent lychee, then finds grounding in smoky vetiver and the unexpected punch of peppercorn.
Defined as a preface, PROEM is a complete experience that takes shape with you from morning to night. Your entire scent wardrobe in one bottle, each inhalation is an invitation to begin again.
Exclusive Trial Experience
Order a £5 sample to try PROEM for yourself and receive a £5 voucher to apply to your purchase of the full-size eau de parfum. One per customer. Learn more
Floral, Fruity, and Earthy: Femininity, Redefined
The word proem means a prelude or preface—a beginning. For Tina Chen Craig, who has always called upon scent to usher in fresh starts, the name is the perfect fit. As a first-generation immigrant and one of the original brand influencers, she is adept at starting anew.
“Wearing PROEM signifies how you want to introduce yourself to the world," says Chen Craig. "Whenever I’ve felt like an outsider, scent empowers me to introduce myself and begin again, over and over.”
PROEM in the Press
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