It's Not Me. It's U (Beauty)

Back to blog
It's Not Me. It's U (Beauty)

It's Not Me. It's U (Beauty)

Valentine's Day is almost here. So naturally, we've matched your current relationship status to your ideal product match. Unlike our formulas, it's not an exact science—but neither is love.

Securely Monogamous: The Duo
“I” melted long ago into “we;” “me” into “us.” Whether it's been two years or 20, your relationship is firmly locked into icon status rivaling Posh and Becks. It's only fitting you (and your SO) pair with The Duo, the foundational two-step routine for dewy, glass skin. Because like the RC and SUPER, you two are unarguably better together.

New Relationship: The SUPER Tinted Hydrator
You're an item, but you’re not that comfortable just yet. Your new lover still believes your “no-makeup makeup” look is, well, no makeup. Somehow, you're always ready to go in less than five, and that's because you've got the ultimate tinted moisturizer on hand for a flawless, luminescent finish. High-maintenance, who?

Situationship: The SUPER Hydrator
Maybe it’s your avoidant attachment style. Maybe it’s their secret family. Hey, we’re not here to judge. When your love life's complicated, it's essential your skincare is simple. Enter The SUPER, the effortless moisturizer that does exactly what it says it’s going to do. Sorry if that’s triggering.

Newly Single: Resurfacing Compound
Did someone say post-breakup glow? No single hero delivers lit-from-within skin that says “I’m so much happier without you” like the Resurfacing Compound, which replaces up to eight products in one. Want to make your ex doubly jealous? Add the Resurfacing Body Compound to your arsenal.

Very SingleThe BARRIER Bioactive Treatment
It's been so long, you've forgotten what it's like to compose the perfect text. Guess what? You can bet most of us are actually jealous. Indulge in your luscious serenity with The BARRIER. Slather it on before bed: This restorative cult-fave pairs best with candles, a book, and no one's unhinged offspring stressing you out.

Dating AroundThe PLASMA Trio
When multiple suitors vie for your affection, you need to flaunt your versatility. Naturally, your affinity for customization extends beyond your love life. Cherry-pick your three favorite PLASMA Tints to pair with your lucky dates. Our sellout formula delivers locked-in hydration and a 3D pillow effect. Your visibly plumped lips (and favorite admirer) will thank you later.

Friends with Benefits: The RETURN Eye Concentrate
Like our dual-action eye cream, you've got the best of both worlds in a friend you enjoy hooking up with. But you've still got to keep your eyes open for something more substantial. Ensure they're also bright, lifted, and contoured-looking with The RETURN.

Featured Products

img-fitheight

Resurfacing Compound

Translation missing: en.collection.product.from_price_html

You May Also Like

Visibly resurface, renew, and tighten with one complexion-boosting compound.

Shop now

A mega-dose of moisture that keeps hydrating for up to 48 hours.

Shop now

Two high-performance heroes for one foolproof routine.

Shop now

Plumps, contours, and enhances lips with a 3-D cushion-effect and visible volume.

Shop now

A futuristic formula that's one part next-gen moisturizer, one part intuitive skin tint.

Shop now

A revolutionary concentrate that visibly tightens skin on the arms.

Shop now

A visionary approach to eye care, erasing the look of fine lines, dark circles and puffiness with every use.

Shop now

An overnight treatment to renew the skin’s moisture barrier for softer-, stronger-looking skin.

Shop now

A next-gen treatment that reduces hyperpigmentation while offering sun protection.

Shop now

A futuristic formula that does the work of a double-cleanse and makeup remover in a single step.

Shop now

A luxe-yet-lightweight emulsion with lightning-fast absorption and groundbreaking body benefits.

Shop now

A breakthrough oil-hydrator hybrid built to prevent dry, dehydrated skin.

Shop now

A breakthrough body exfoliant for smooth skin free of visible irregularities.

Shop now

A first-of-its-kind rapid chemical exfoliator for clinical-grade results in as few as five minutes.

Shop now

An essential quartet of our award-winning classics.

Shop now

Brighten, resurface, renew, tighten, equalize, and defend with one complexion-boosting...

Shop now

A multilevel formula engineered to visibly tighten, lift, and contour the skin on the neck, chest, and jawline.

Shop now

The consummate limited-edition summer travel set, designed for long weekends and last-minute getaways.

Shop now

The foundational routine featuring our two original power players for...

Shop now

The ultimate reset for visibly reawakened skin.

Shop now

The foundational routine featuring our two original power players for...

Shop now

Our cult-favorite multitasking hero, squared: This special-edition set offers the...

Shop now

The streamlined U Beauty routine for glass-like skin with locked-in...

Shop now

Two groundbreaking body formulas, one jetset duo.

Shop now

U Beauty’s first luxury tool for controlled, precision-perfect product application.

Shop now

Featuring The SCULPT and SUPER Body, a limited-edition bundle for the best body skin of your life.

Shop now

Your year-round routine updated with a limited-edition makeover.

Shop now

Two hero products, featuring multiple SIRENS, come together for your ultimate brightening routine.

Shop now

Your year-round routine updated with a limited-edition makeover.

Shop now

Powered by our patent-pending HYDRA-SIREN Capsule, the SUPER delivers long-chain...

Shop now

A revolutionary concentrate that visibly tightens and firms skin on the arms.

Shop now

A transformative treatment that plumps and contours the lips with...

Shop now

A custom dry brush designed to cleanse, purify, and energize the skin on the body.

Shop now

A groundbreaking body treatment that strengthens the skin’s appearance while...

Shop now

A trifecta of necessary U Beauty heroes for visibly glowing bare skin for visibly smoother, brighter skin with up to 48 hours of sustained hydration.

Shop now

Plumps, contours, and enhances lips with a 3-D cushion-effect and visible volume.

Shop now