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PROEM Exclusive Trial

Order a sample to try PROEM for yourself and receive a £5 voucher to apply to your purchase of the full-size eau de parfum. Learn more

Free Shipping On All Orders

Order a sample to try PROEM for yourself and receive a £5 voucher to apply to your purchase of the full-size eau de parfum. Learn more

Floral: Centafolia Rose, Chinese Peony, Chinese Magnolia, Night-Blooming Jasmine

Fruity: Lychee, Rhubarb

Earthy: Vetiver, Pistachio, Pink Peppercorn

Each bottle features a translucent resin cap handmade in Italy by third-generation artisans. U Beauty's custom logo is etched onto the top of each cap.
Alcohol denat, parfum (fragrance), aqua (water), tetramethyl acetyloctahydronaphthalenes, ethylhexyl methoxycinnamate, citrus aurantium bergamia peel oil (citrus aurantium bergamia (bergamot) peel oil), limonene, linalyl acetate, pinene, linalool, vanillin, ethylhexyl salicylate, beta-caryophyllene, rose ketones, terpineol, citronellol, terpinolene, eucalyptus globulus oil, alpha-terpinene, geranyl acetate, citral, eugenol, eugenia caryophyllus oil (eugenia caryophyllus (clove) oil), isoeugenol, geraniol, eugenyl acetate, benzyl alcohol.

PROEM Exclusive Trial

Floral, Fruity, and Earthy: Femininity, Redefined

  • The Inspiration
  • The Experts
Femininity, redefined: PROEM is the powerhouse scent for those who don’t ask for permission. U Beauty’s promise is to help minimize your routines while maximizing your moments, and that’s exactly what PROEM delivers: an entire scent wardrobe in one bottle, crafted to give you the confidence to stand out from morning to night.

The word proem means a prelude or preface—a beginning. For Tina Chen Craig, who has always called upon scent to usher in fresh starts, the name is the perfect fit. As a first-generation immigrant and one of the original brand influencers, she is adept at starting anew.

“Wearing PROEM signifies how you want to introduce yourself to the world," says Chen Craig. "Whenever I’ve felt like an outsider, scent empowers me to introduce myself and begin again, over and over.”
  • The Inspiration
  • The Experts
In creating PROEM, U Beauty tapped two leading fragrance authorities: global fragrance expert Roger Schmid, who brings over five decades of experience crafting some of the most recognizable scents of our time; and sought-after nose of the moment Jérôme Epinette, who has blazed a path with industry-disrupting achievements over his tenure at Robertet, the fragrance world’s leader in creative alchemy and high technology. Combining a reverence for history with a future-forward approach, these experts helped bring the vision of a complex, provocative fragrance to life.

PROEM in the Press

“PROEM dares to be distinctive, confident, and undeniably modern.”

Trend Hunter

“One of the best-smelling fragrances I own and it’s long-lasting. The perfect combination of floral and fruity that smells refreshing without being overly sweet.”

InStyle

“This is Tina Chen Craig’s first foray into fragrance, and she nailed it. The artisanal aesthetic, fruity-floral (and a bit woody) scent, lasting power—it all works.”

New Beauty

"U Beauty's next move smells fantastic."

VOGUE

 

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