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The Protocol: Tezza Barton

Most mega-influencers don’t create a photo-editing app that helps you achieve editorial...

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Tina’s Top Five: Birthday Wish List

Tina’s Top Five

Tina’s birthday is coming up (August 22, to be exact), so we’re celebrating early with her ultimate late-summer wish list: From a serpentine timepi...

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The Protocol: Jillian Dempsey

The Protocol

An unequivocal industry innovator and one of the first prominent celebrity makeup artists, Jillian Dempsey started out in the early ‘90s, mastering...

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Tina's Top Five: July Edition

Tina's Top Five

From your face’s new gold standard to the slip of the season, Tina’s got you covered (to go uncovered) for summer’s hottest days and nights. 

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The Protocol: Tina Craig

The Protocol

U Beauty founder. OG influencer. Official Bag Snob. Tina Craig is known as many things, but almost ultimately, she's a total skincare guru. So it'...

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The Protocol: Xenia Adonts

The Protocol

Effervescent, unpretentious and thoroughly candid: A glance at Xenia Adonts’ sunny Instagram account, followed by 1.5 million and counting, suggest...

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A Note From Founder

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"When it comes to
my beauty routine,
I’m all about simplicity."

— TINA CRAIG
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